Prime Lands advises inner-city logistic land, structuring a strategic off-market transaction for a 20,000 sqm cross-dock facility.

Challenge

An international industrial developer entrusted Prime Lands with a clear mandate: to secure a prime inner-city logistic land on the outskirts of Bucharest, based on a highly specific brief and a firm preference for a discreet, off-market search. The request had strong potential, but it also came with significant complexity.

The land needed to accommodate a 20,000 sqm cross-dock distribution center, with direct access to both the city center and the ring road. In this specific area, the availability of properly zoned plots is limited and often accompanied by unrealistic seller expectations and lengthy permitting processes.

Action

Prime Lands conducted a profound and precise bespoke search, combined with detailed zoning assessments to validate the feasibility of each potential site. The essential part of the process was this intensive and sustained scouting effort over time, ultimately leading to a strategically logistics land acquisition, reinforcing Prime Lands’ experience across industrial and logistics transactions in Romania.

Key milestones:

• The Right Plot: Leveraging in-depth market knowledge and land expertise to uncover the only plot in the target area with the right shape, access, and zoning to allow direct permitting.
• Common Ground: Creating a bond between the parties by clearly positioning the buyer’s solid profile at a moment when the seller had a comparable offer on the table.
• Constructive Negotiations: Coordinating advisors and leading negotiations to convenient terms, aligned with both the transaction timeline and the agreed financial framework.

Results

For the buyer:

• Strategic location secured, enhancing the client’s last-mile and national distribution network.
• Discreet acquisition, with no market exposure.
• A competitive advantage in a highly constrained inner-city industrial market.

“This was one of the deals where the urban planning knowledge mattered the most. I found the only plot that was zoned for industrial development in that particular area.”— Mihai