Prime Lands advised on an industrial land sale on Bucharest ring road, in Domnesti structuring a strategic transaction between two reputed European companies in a key logistics location.

Challenge

Prime Lands uncovered a high-quality industrial plot strategically located on Bucharest’s ring road, while conducting a rigorous and intensive scouting for another client, who eventually opted for an alternative site. The land owner, leader of a European company, was seeking an exit that would unlock an important share of tied-up capital.

After consolidating a strong relationship with the owner, Prime Lands assumed a central advisory role and engaged into a committed search for a suitable buyer for this property. The main challenge was to mediate the constraints related to the site’s development potential.

Action

Prime Lands dedicatedly managed the sale and strategically positioned the land for success in a challenging market. The first step was to conduct a thorough property assessment and propose the best way to activate its potential. Further on, our team designed a targeted marketing campaign to showcase the property as a prime industrial development opportunity.

Key milestones:

• Project vision: Framing the land as a rare off-market industrial asset with permitting potential, supported by our planning insight that clarified what could be built on the site.
• Investor search: Activating our qualified network of local and international investors, who are focused on developing industrial and logistics projects.
• Common ground: Building trust between seller and buyer by clearly articulating the opportunity of this match, enabling both parties to confidently assume every next step.
• Risk mediation: Bridging the gap between complexities and expectations by translating constraints into a viable acquisition strategy.
• Constructive negotiations: Facilitating transparent, informed negotiations by aligning both parties on the contractual terms, including phased transaction terms.

Results

For the seller

• Capital unlocked to reinvest into the expansion of the core business.
• Successful exit, at the desired moment.

For the buyer

• Acquisition of a sizeable industrial land within Bucharest’s industrial submarket.
• Opportunity to expand operations within Bucharest’s logistics and industrial market.

For both parties

• Trust-based transaction built on shared understanding.
• Efficient transaction timeline, from marketing to closing.