Prime Lands advises on a landmark class A office building sale in Bucharest that aligned global capital with a 16,000 sqm prime northern asset.

Challenge

A peer broker invited Prime Lands to take part in a high-value office acquisition for an international tech investor seeking a very particular asset in Bucharest. The brief included specific criteria on size, location, accessibility, price, and layout, all key aspects; which significantly limited the pool of suitable options.

Prime Lands acted quickly and identified a Class A office building located in northern Bucharest that, months later, became the finalized deal. Yet the real challenge was just beginning — although the buyer expressed interest, they wanted to explore other options. The key was to maintain the seller’s confidence while guiding the buyer to fully appreciate the building’s potential.

Action

Prime Lands played a hands-on advisory role throughout the entire process, maintaining full trust and transparency with both parties while representing the seller. The transaction spanned 12 months and involved significant complexity, ultimately culminating in a carefully structured class A office building sale in Bucharest, reinforcing Prime Lands’ expertise across similar commercial property transactions in Romania.

Key milestones:

• Tailored proposal: Identifying the office building that perfectly matched the investor’s criteria; the right size, strong occupancy, and excellent accessibility.
• Stakeholder engagement: Addressing the doubts and expectations on both sides early on to build interest and trust.
• Strategic guidance: Supporting the investor with data-backed comparisons and clear reasoning on why this asset stood out.
• High-stakes coordination: Keeping a six-month the due diligence on track
• Transparent mediation: Bridging buyer and seller to maintain confidence and alignment throughout challenges and complexities, ultimately ensuring a successful closure.

Results

For the seller

• Strategic exit at the expected value.
• Capital unlocked and available for reinvestment.
• Minimal market exposure

For the buyer

• The ideal property, fully aligned with technical and operational requirements
• Class A office building located in northern Bucharest, totaling over 16,000 sqm of GBA.
• A valuable off-market asset ranked as the 2nd largest office deal by size and 3rd by value in Bucharest’s market in Q1 2025.

For both parties

• Mediated smooth and indirect negotiations.

For investors seeking strategic expansion and access to discreet, off-market opportunities in Bucharest’s office sector, our team remains available for direct consultation.

“When the request came in, I knew this is the building they need to buy. I could read the brief very fast and I had already established trust with the right seller. Being proactive pays off.” —  Mihai